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New team of experts to run the West Midlands 111 service

Press Release March 2016

West Midlands Doctors Urgent Care (WDUC), which runs the West Midlands 111 service, has appointed a new team of clinical experts to manage the NHS 111 service across the county.

WDUC is expanding its local team and has appointed Joanne Bushell as head of region. Mrs Bushell has held several managerial roles in call centre environments and previously worked for NHS Direct for 15 years, latterly as head of performance for the North of England. Her main responsibility will be to work with other local healthcare providers and ensure the performance and safety of the 111 service in the West Midlands.

Mrs Bushell will be supported by Local Clinical Director, Dr Nicole Burger, a GP partner in Worcester. Dr Burger trained in paediatrics before going on to qualify as a GP and has been involved in the whole urgent care pathway in the West Midlands.

Her major interest is access to primary care and she has set up a local scheme in Worcestershire which sees GPs supporting Ambulance Service paramedics to reduce unnecessary trips to hospital. Through her role in the performance monitoring of the out-of-hours services in the local area she is involved in promoting better joint working in order to improve the patient journey through urgent care services.

Commenting on her appointment as head of region, Joanne Bushell said: "I am delighted to join the team at WDUC. Our aim is to further integrate urgent care services in the area and we will be working closely with local commissioning groups to achieve this. I have worked in a range of healthcare roles across the country and have a great passion for ensuring patient focused quality healthcare."

John Harrison, chief executive of WDUC, said: "Joanne, and all our team, know the West Midlands area well and are committed to delivering high quality clinical healthcare to patients. We are growing our team of local clinical experts to reduce the burden on A&E services by delivering urgent care to patients when they need it, freeing up emergency departments for life threatening cases."